Samuel Adams, Weihenstephan plan collaboration
The Associated Press reports that Boston Beer Co., brewery of Samuel Adams beers, and Germany’s historic Weihenstephan will partner on a beer to be sold next spring in both Germany and the United States.
Boston Beer CEO Jim Koch and Josef Schraedler, managing director of Weihenstephan, said their two companies have been working together for two years on the beer, which they will make and market jointly. It has yet to be named, will be sold in corked bottles and contain 10% alcohol by volume.
The Weihenstephan brewery, owned by the state of Bavaria, dates back to 1040 when Benedictine monks began making beer at their cloister outside Munich.
“We’re creating a brand, a product that never existed before, a very premium brand” Koch told the Associated Press.
